Analytics implementation
Plan events, implement tags, and check data quality across website measurement systems.
Google Analytics 4 · Google Tag Manager · Adobe Analytics · Adobe Launch · Tealium · Piwik PRO
About
About
Make every customer journey easier to understand.
I’m a digital analytics, attribution and automation specialist. I connect the technical side of data with the questions marketing teams need to answer.
My background spans web development, analytics implementation, paid media, and conversion optimisation. Across SaaS, ecommerce, and marketplace businesses, I work on everything from collecting reliable data to connecting CRM pipelines, analysing performance in BigQuery, and building useful reports.
I enjoy making complex problems easier to understand—and sharing what I learn along the way.
Tools & platforms
My toolkit
Some of the platforms I have worked with.
Analytics & customer behaviour
Data & reporting
Marketing & search
Web & ecommerce
Skills & capabilities
What I bring
Product & behaviour analysis
Explore journeys, funnels, session recordings, and user behaviour to find opportunities for improvement.
Amplitude · Mixpanel · PostHog · Microsoft Clarity · Hotjar
Application measurement & attribution
Connect app events, acquisition sources, and conversion journeys to understand application performance.
Firebase · AppsFlyer
Data pipelines & server-side tracking
Connect event streams and databases, enrich measurement data, and support server-side collection.
BigQuery · Firestore · Stape
Reporting & visualisation
Bring metrics together in clear dashboards and reports that help teams understand performance.
Looker Studio · Looker · Power BI
Advertising measurement & attribution
Organise campaign tagging, conversion measurement, and channel reporting across advertising platforms.
Google Ads · Meta Pixel & CAPI · Snapchat Ads · X Ads · Pinterest Ads · Taboola Ads · OpenAI Ads
Search & commerce insights
Use search performance, product feeds, and competitive research to inform marketing decisions.
Merchant Center · Search Console · Semrush · SpyFu
Website & ecommerce development
I build and customise websites on Shopify, WordPress, and WooCommerce. My development work includes updating theme files, adding data layer code, and implementing tracking for website and ecommerce interactions.
Shopify · WordPress · WooCommerce
Automation & integrations
Connect systems and reduce repetitive reporting and data preparation work with practical workflows.
JavaScript · Python · SQL · APIs
Articles / Sharing what I learn
Read my
insights
Practical guides from the details of analytics, measurement, and connected data.
Data & reporting
Export Google Analytics 4 data to BigQuery
Connect analytics data to BigQuery for deeper analysis.
Read on Medium
Data infrastructure
Data enrichment in server-side Tag Manager using Firestore
Explore how Firestore can enrich events in a server-side measurement workflow.
Read on Medium
Measurement
Understanding server-side tracking
Learn about server-side tracking and where it fits into a measurement setup.
Read on Medium
Data layers
What is a data layer? A beginner’s guide
Understand the data layer and its role in passing website information to analytics tools.
Read on Medium
GA4 troubleshooting
Unassigned traffic after migrating to server-side tracking
Investigate unassigned traffic following a server-side tracking migration.
Read on Medium
GA4 reporting
Data thresholding in Google Analytics 4
Explore data thresholding and how it affects the reports you see.
Read on Medium
GA4 troubleshooting
Why “(not set)” appears in GA4 reports
Understand missing dimension values and where to begin troubleshooting.
Read on Medium
Analytics concepts
Thresholding, sampling, cardinality and modelling in GA4
Get familiar with the data concepts behind Google Analytics reports.
Read on Medium
Consent & measurement
Advanced Consent Mode setup using GTM
A practical guide to configuring advanced Consent Mode with Google Tag Manager.
Read on MediumContact
Get in touch
Have a question about an article, an analytics challenge, or an idea to share? I’d be happy to hear from you.
contact@jayisamaliya.in